Frequently Asked Questions About The Row Bags
These are the questions that come up most often about the row bags, answered with what can actually be verified. Treat every price throughout as an observed 2026 market price recorded in September of that year rather than an official price list, since the brand publishes none. Where something is reported but unconfirmed, it is labelled openly rather than smoothed over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. The scope is bags, so ready-to-wear and footwear sit outside it. Much-repeated claims that resist verification have been dropped.
Who founded The Row, and where are its bags made?
Mary-Kate and Ashley Olsen founded The Row in 2006, and the label is based in New York City. Since 2012 the design studio has been in Tribeca, alongside a Paris office from 2011 and a London office from 2019. The name is taken from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries do not stand up to checking. Own boutiques operate in Los Angeles, New York, London, Paris and Amagansett.
Why do the bags carry no logo?
There are no exterior logo plaques, branded hardware or monogram prints on anything in the line. Instead, you read the bag by silhouette, proportion and construction. Check low on the side of any bag for a small, discreet exterior stamp that blends into the leather, and expect a second stamp inside. Since the hardware is palladium-plated and matte or brushed, it reads as weight rather than shine. Linings are proper materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. Nobody will recognise the bag from across a street, which is the whole attraction for many buyers.
What does a The Row bag cost?
There is no official price list, because the ysl shoulder bags brand publishes none, so every figure here is an observed 2026 market price. What was observed went from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. The line splits into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material moves the number more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Band | Observed range, 2026 | Models in this band |
|---|---|---|
| Entry tier | $590–$1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Middle band | $1,550–$3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| Upper band | $3,600 to $6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| Suede premium | Depends on the silhouette | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Is the original Margaux gone for good?
The short answer is that nobody outside the brand knows, because the brand has not said. Verified: the Margaux was withdrawn from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Reports of discontinuation are widely published, but the brand has never officially confirmed it. The two claims are not the same thing, and any article merging them goes beyond the evidence. The original now trades on the secondary market, with the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. The status is unresolved, not settled.
What separates the Soft Margaux from the original Margaux?
Treating it as a rename is wrong: the Soft Margaux is a reworking. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are all new against the original. At an observed $3,650, Soft Margaux 10 runs to 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, but that figure has not been confirmed. Separate from both is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
The number is the bag’s width in inches, not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison remarkably simple, since two bags sharing a number occupy roughly the same width. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Between the two conventions, you know most of what matters before ever seeing the bag.
How do I authenticate a The Row bag?
No serial number, date code or authenticity card system exists publicly for these bags, so no code can be checked and nobody can verify one for you. Authentication is physical instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Real hide is both weighty and soft and takes light in rather than throwing it back; fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is the norm, and the Margaux carries engraving on its buckles and base feet. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- No serial numbers, date codes or authenticity cards exist
- Evenly dense stitching plus tidy hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Matte or brushed fittings that close with precision
- A silhouette that stays put with nothing inside
How well do The Row bags hold value on resale?
The observed behaviour says they have; treat that as description, not investment advice, and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models were not uniform: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where are The Row bags sold?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are confirmed multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet handles off-price and archive stock, and discontinued styles often surface on it. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. You will also find them on Poshmark, eBay and Mercari, but sources flag the first two as higher counterfeit risk. Because at least one non-official site uses the brand’s name, anyone searching for the row for sale should make sure they are on the brand’s own store before buying direct.
How should I care for one?
The label issues no care protocol, so this is material-appropriate general guidance rather than instruction from the label. Whatever the material: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner used sparingly. Since nappa and lambskin are exceptionally soft and mark easily, use a dry cloth and avoid over-conditioning; both appear mostly as linings. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.